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New Delhi, Delhi, India, Friday, June 06, 2008 -- (Business Wire India) -- Ibibo Web Pvt Ltd, India's fastest growing social networking website and leading International Fashion & Lifestyle channel Fashion TV, have come together for the first time to provide a platform to amateur fashion photographers across India to showcase their talent at a National level.
In the Ibibo FTV iFashion Photographer Contest, fashion photographers can upload their portfolios on www.ibibo.com which will be adjudged by the Ibibo community and the FTV panel including famous fashion photographer, Jatin Kampani. This contest will culminate with 5 budding fashion photographers shooting FTV models, in a professional state of the art studio under Jatin Kampani's guidance. The experience will be captured by FTV on camera and will be telecast later on FTV.
Fashion photography is fast becoming a preferred medium of expression for many. Ibibo is gradually being seen as a platform that recognizes and rewards great talent - a podium where young aspirants showcase their talent. Ibibo the 'talent incubator' now ups the ante with yet another talent based contest-Ibibo FTV I Fashion Photographer.
Mr Ashish Kashyap, CEO, Ibibo Web Pvt Ltd commented, "Ibibo.com is encouraging the younger generation to showcase their talent in areas that interest them the most. Ibibo is gradually becoming the platform that recognizes and rewards great talent. Ibibo FTV iFashion Photographer is a unique proposition, never attempted before. It's a platform that gives budding fashion photographers from both metro and non-Metro India, an opportunity reach out to audiences and showcase their work on ibibo. And a select few get to train and shoot with the very best in the industry-Jatin Kampani."
Mr Tarun Srivastava, Business Head FTV India says: "FTV is very happy to be a partner in this initiative which combines glamour & talent. And with the right lifestyle vehicle like Fashion TV, this concept will surely be well received."
Commenting on his association with Ibibo-FTV I Fashion Photographer Hunt, Jatin Kampani says : " There is so much talent across the country, which is waiting to be tapped. Ibibo & FTV have recognized the need to do this and I am really happy & proud to be a part of this photography talent hunt as this will enable me to connect with budding photographers across India and during the course of this contest I will share my experiences, thoughts and techniques with them on Ibibio.com."
This unique concept is being supported by a TV campaign & online media. It is scheduled to break from 6th June onwards on FTV India and the product goes live same day on www.ibibo.com. So watch out, all you budding fashion photographers- Ibibo & FTV are looking out for YOU!
About ibibo:
ibibo.com's mission is to "To empower Indians to create, share and discover people and information." This is best described by ibibo.com's baseline "I Build, I Bond", which is a paradigm of the next wave of internet and a shift of power in the hands of the consumer. Users on ibibo are empowered to create, collaborate and thereby connect with each other. The core proposition of ibibo.com is to enable you express yourselves and find and discover new people across India. The company defines the product as "a local social utility that enables you to discover new people". There are numerous 'local social utilities' that are available on ibibo, that drive creation, collaboration and hence discovery of new people. Ibibo.com has been able to craft these social utilities into the social graph, thereby providing virality to the applications. It is this combination of local utilities and discovery of new people that creates the core differentiation for ibibo.com. ibibo.com has 1.4 million registered users from India. The business launched its products in January 2007
About FTV:
FTV is the only 24 hours/7 days fashion and lifestyle TV station worldwide and provides glamorous entertainment with emphasis on the latest trends. Since its inception in 1997, FTV has been independent and has established itself as a TV authority for fashion, lifestyle and trends. FTV India reaches out to 38 million HH's and is the # 1 tuned in channel at out-of-home touch points. It is free-to-air in India, and is available on all CAS & DTH platforms.
Details of the Contest and Application Procedure
Application Procedure
Date
-- Log onto www.ibibo.com and register. After registering the applicant can upload their portfolios till the last date for entries i.e. 15th July, 2008.
-- The pictures will then be adjudged based on the aesthetic composition of the photographs by Mr Jatin Kampani, FTV panel and the Ibibo Community.
-- The five finalists will then be given an opportunity to shoot the FTV models in a professional state of the art studio under Mr Jatin Kampani's guidance in Mumbai.
-- The one day session which involves FTV models, the five finalists and Mr Jatin Kampani will be captured on camera and aired as a 5-10minutes capsule which will stream on ibibo videos and aired on FTV.
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