Mobile JavaT Platform BY Sony Ericsson

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New Delhi, Delhi, India, Monday, June 08, 2009 -- (BW India) -- Sony Ericsson recently announced plans to extend its mobile JavaT Platform into its entry 3G mobile phone portfolio. This means that games, applications and content developed on the Sony Ericsson JavaT platform will provide a compelling business opportunity for developers who can now extend content creation for consumers in the entry 3G segment, widely recognised as a future growth area of the market.

"Sony Ericsson has made significant investments in the development of its mobile Java Platform, which has enabled an exceptional user-experience and consistent performance. We are confident that extending the Java Platform to a much larger global market will encourage developers to drive innovation and create richer user experiences for our customers," said Rikko Sakaguchi, Corporate Vice President and Head of Creation and Development at Sony Ericsson.
(Enclosed below is the link to the site)
http://developer.sonyericsson.com/site/global/newsandevents/latestnews/newsjune09/p_javaplatform_sonyericsson_3g_entryphones.jsp

Sony Ericsson's Java Platform Strategy

Sony Ericsson uses a platform approach to Java ME platform implementation allowing developers to focus on a platform rather than on a variety of phone product names. As a platform supports many phones, developers can deploy one build across several phones saving time and effort

Sony Ericsson has enjoyed significant success with feature-rich 3G phones due to the richness and consistent performance of JavaT. Transferring this fully developed platform into cost-efficient 3G devices will be an important element of Sony Ericsson's business strategy.

"This is good news for over a million Java developers in India. Also with the 3G roll out in India expected soon, the fastest growing telecom market in the world will be a huge playground for the developer community " said Natasha Dutta, Manager Marketing and Communications, Sony Ericsson Developer World, India

Sony Ericsson broadening the market for developers

As a leader in 'Communication Entertainment' and particularly Java gaming, Sony Ericsson is broadening the market for developers to build applications on one of the most robust and flexible environments in the industry. Sony Ericsson's accumulated mobile Java knowledge and investments, which have enabled the continuous differentiation and evolution of WalkmanT and Cyber-shotT phones, is the basis for this new strategic direction. Sony Ericsson's aim is to grow its share of the 3G Java phone market as the Java platform JP 8.5 with its rich feature support becomes available.

Sony Ericsson consumers who experience 3G phones for the first time will enjoy a far greater and richer variety of content and applications, in the affordable entry segment than ever before.

More information on Sony Ericsson Developer World is available at: www.sonyericsson.com/developer.

Sony Ericsson Developer and Partner Engagement Program and Developer World represent a global support program and web portal totally dedicated to helping professional wireless developers and content partners achieve business success by providing easy-to-find documentation, tools, technical advice and go-to-market support. Sony Ericsson Developer World guides developers through the development and application submission process thereby ensuring a constant stream of fun, useful and innovative content and applications for Sony Ericsson phones. Visit the website at www.SonyEricsson.com/developer

Sony Ericsson is a top, global industry player with sales of around 97 million phones in 2008. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. For more information about Sony Ericsson please visit www.sonyericsson.com.

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