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'Bigg Boss Season 2' Gets Bigger on COLORS
Shilpa Shetty to Host the Show Premiers on August 17th 2008, Everyday (Monday - Sunday) at 10 pm
Mumbai, Maharashtra, India, Wednesday, August 06, 2008 -- (BWI) -- After sweeping the audiences with the breath-taking action reality show -'Fear Factor Khatron Ke Khiladi' with Akshay Kumar, COLORS reveals its other ace - 'Bigg Boss Season 2', the Indian version of the internationally acclaimed show - Big Brother, that will premiere on the channel on August 17th 2008. The sensuous Shilpa Shetty, winner of last season's Big Brother UK has been roped in to host the 'Indian' version of the show. So get ready everyday for a bigger, better, meaner and gruesome real-time drama, 'BIGG BOSS SEASON 2', premiering August 17th, everyday (Monday to Sunday), at 10:00 p.m. Only on COLORS.
'Bigg Boss Season 2', the Indian version of 'Big Brother', comes with its unique twists this year that make it bigger and better - 'newsmakers' replace 'celebrities' in 'BIG BOSS SEASON 2'. That apart, for the first time in the history of Indian television, a show is being launched that will be aired everyday. Further, there will be half an hour LIVE and unedited slot everyday starting second week that will air starting 12.30 a.m. Can it get more exciting? Yes, throw-in a couple of commoners with the 'newsmakers' and the equation becomes even more exciting.
'Bigg Boss Season 2' presents the unique combination of reality and real unscripted drama. It is the ultimate reality where 14 handpicked strangers will be locked in a house.here we are talking about REAL people, REAL emotions and REAL drama. As the 14 hand picked contestants vie with each other to survive in the Bigg Boss Season 2 house, irritation, backbiting and backstabbing reach it's prime. This group living together for 12 weeks brings out the best and worst in the contestants as they tussle to cope with the social pressure cooker until the bitter end stands a chance of winning the title and the large cash prize of Rs 75 lakhs!
Rajesh Kamat, Chief Executive Officer -COLORS, said, "Fear Factor- Khatron Ke Khiladi was one of our driver shows during the launch phase that helped us to capture a significant position in the consumer's mind space. As soon as Fear Factor -Khatron Ke Khiladi ends Big Boss Season 2 is our next big ticket offering that will accelerate this momentum even further and keep the COLORS audiences on the edge of their seats for the next three months."
Mr. Deepak Dhar, Country Head, Endemol India, said, "After the overwhelming success of Khatron Ke Khiladi, Endemol India is proud to present Indian audiences with Bigg Boss Season 2, an innovative and entertaining new reality show. Bigg Boss has connected extremely well with Indian audiences because it showcased reality in its truest, unadulterated form. This reality will continue this season and will be enhanced with the combination of celebrities and members from the general public coming together to spend 12 weeks in the same space, cut off from the rest of the world. This new twist is bound to create entertaining television driven by the reality of what each contestant will experience in the Bigg Boss house. real emotions, real drama and real tension.
Commenting on the programming strategy, Ashvini Yardi, Programming Head - COLORS, added, "With the Indian television's ultimate 'reality soap' Bigg Boss Season 2, COLORS fulfills its promise of a basket of all 'Jasbaat Ke Rang'. Bigg Boss Season 2 will lend a new hue to the existing Hindi General Entertainment category with a reality show covering the entire spectrum of emotions. Shilpa Shetty has been roped in as the host of the show as she has been in this situation and knows exactly how the contestants would feel. Shilpa will be more like a mentor for the 14 participants as she is experienced and will have a great chemistry with the contestants."
The Endemol international format show has enthralled television watchers for the last 9 years across 32 countries around the globe. Produced by Endemol India, the second season of the show on COLORS will feature 14 contestants who will live under one roof. Every action and emotion of the participants will be captured over 84 days, 24* 7 by 32 cameras as contestants vie for the ultimate title and booty of Rs 75 lacs in a battle of human minds and emotions at work. Shilpa Shetty along with a crew of over 250 trained professionals work round the clock to bring this show to millions of viewers' everyday.
An excited Shilpa Shetty on hosting the show said, "I have been through what these 14 contestants will go through, and therefore understand their needs and feelings. I remember what it was to live with strangers in a house cutoff from the outside world with nobody to trust and vouch for. But one thing is sure, it will definitely change the lives of the participants.it'll give them memories to last a lifetime and emerge as stronger individuals."
The mixed bag of 14 contestants from different walks of life, leave their families behind and prepare to live in the Bigg Boss house built around the outskirts of Mumbai. Around 32 cameras will capture each and every move of the contestants and they do not have any privacy. Of course, they have the privacy in bathrooms. The house will not have any kind of entertainment or sources of communication with outside word, which means there won't be any television, radio, music player, books, internet, and phones.
Those who enter the house will have to satisfy themselves with bare minimum items that they have brought everything that are needed for a living for three months. Nothing would be provided and the contestants have to cook, clean, sweep the floor, without any help from maids or cooks. Not even a make-up artiste to help them look better!
Bigg Boss will give the contestants some tasks on a weekly or a daily basis, through which they will earn their weekly budget. The group will use the budget to buy food items to survive in the house. Each housemate nominates two contestants for eviction, while the Bigg Boss chooses two contestants with the maximum number of nominations to be put up for public vote. Voting lines open and the viewers vote to save the contestant they like the most from the ones up for eviction. The contestant with the maximum votes is saved from being evicted from the Bigg Boss house.
The challenge is to survive a popularity SMS poll, while co-living for 84 days under constant camera surveillance with other housemates for company and of course, 'the Bigg Boss'.
Every Monday to Thursday, viewers will get to see these 14 people struggle to cope up with the pressure built up in the boundaries of the Bigg Boss house. Fridays would be the day of eviction while Saturdays would offer the spin off episode. Sundays would spice up the show even more with 'Andekha Masala'.
Five elements make up the foundation of Bigg Boss- Season 2:
1. Back to basics: The environment in which the housemates will have to live is stripped down to bare necessities.
2. No contact with the outside world: Nobody is allowed to have contact with the outside world and vice versa.
3. Assignment: The assignments are special tasks. The housemates can earn money with it to increase their weekly budget.
4. Confession Booth: The Confession Booth is the place where the housemates must report personally on their experiences and feelings.
5. 'Eviction': Every week participants are nominated by a voting procedure to leave the house, selected by their housemates and the viewers. Regularly, the housemates are nominated to be evicted, and the public decides which of the nominees will be evicted. (This time, viewers vote for who they want to see in the house.)
About 'COLORS'
'COLORS' is Viacom18's (a 50/50 joint venture operation in India between Viacom Inc. (NYSE: VIA, VIA.B) and the Network18 Group) flagship brand in the entertainment space in India. A combination of 'emotions' and 'variety', COLORS launched on 21st July 2008 offers an entire spectrum of emotions to its viewers. From Fiction shows to Format shows to Reality shows to Blockbuster Movies - the basket contains all 'Jasbaat Ke Rang'. 'COLORS' is dedicated to promoting 'Cohesive viewing', through programmes like Rahe Tera Aashirwaad, Bandhan Saath Janmon Ka, Jai Shri Krishna, Balika Vadhu- Kacchi Umar Ke Pakke Rishtey, Jeevan Saathi, Mohe Rang De, Bigg Boss Season 2 and Sajid's Superstars amongst others. COLORS is an encrypted Pay with a Free to Air Window.
About Viacom 18 Media Pvt. Ltd.
Viacom 18 Media Pvt. Ltd. is a 50/50 joint venture operation in India between Viacom Inc. (NYSE: VIA, VIA.B, world's leading entertainment content company, comprising brands like BET, MTV Networks and Paramount Pictures) and the Network18 Group, (one of India's leading full play media conglomerates with interests in television, internet, filmed entertainment, mobile content & allied businesses, comprising brands like CNBC TV18, CNBC Awaaz, Newswire18, moneycontrol.com, CNN-IBN, IBN 7, Homeshop18 and E18 amongst others). The joint venture includes leading brands across television, film and digital media to build one of India's leading multimedia entertainment powerhouse. Viacom 18 Media Pvt. Ltd. includes the vibrant youth brand - MTV, the fastest growing kids channel - Nick, India's only International Music & Lifestyle channel - Vh1 , Studio18, a new-age motion picture brand that produces, acquires and distributes Hindi films and 'COLORS' the new Hindi general entertainment channel.
Viacom18 brings together the unique strengths of two formidable partners, thus forming an entertainment conglomerate that will have a competitive advantage in serving the needs of both viewers and advertisers.
Endemol India
Launched in February 2006, Endemol India is the first Asian subsidiary of Endemol N.V. Since its launch, Endemol India has seen rapid growth in the Indian market and has cemented its place in the Indian television industry through formats like 'Big Brother', 'Fear Factor India', 'Deal Ya No Deal' and 'Heart Beat'. Additionally, Endemol India has created and produced local blockbuster formats such as 'The Great Indian Laughter Challenge', 'Mission Ustaad', "Jo Jeeta Wohi Superstar' and 'The Great Indian Laughter Champions'. The content that Endemol India creates comprises Scripted, Non-scripted and Digital Media.
Endemol is a global leader in television and other audiovisual entertainment in 25 countries on five continents. The Company creates premium entertainment ideas and offers them to the world's leading broadcasters. These ideas are then used to produce high-quality shows, often creating hits with strong brand value.
To view the Fact Sheet and photographs, click the links below:
Fact Sheet
Rajesh Kamat - CEO Colors , Shilpa Shetty - Anchor, Bigg Boss, Ashwini Yardi - Programming Head Colors, at the Launch of Bigg Boss
Shipla Shetty at the launch of Bigg Boss
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