well, the IPL cricket going to start tommorrow. In the IPL launch, to support Royal challengers, the bangalore team owned by industralist Vijay Mallaya bringing in bollywood stars Katrina kaif and Zayed khan to appear on stage to support his team and the local Kannada film stars actress Ramya and actor Upendra will be their brand ambassadors.

On the other hand Shah Rukh Khan is getting ready with his bunch of bollywood stars to promote his team Knight Righters, of Kolkata.

The first match will be between Kolkata knight riders and Bangalore Royal Challengers. Who will win ? This is running in every cricket fan's mind.

The Chennai Team where our favourite Dhoni is the Captain will have Vijay and nayanthara as their brand ambassadors and Kings XI Punjab owned by Preity Zinta will have their own stars to promote.

Shankar - Ehsaan - Loy the bollywood music directors trio would perform on stage and the theme songs of the event.

IPL is a big business with Cinema and Sports 

Bollywood badshah shah rukh khan said his team kolkata knight riders "are declared winners"

read the news story here

Bollywood superstar Shah Rukh Khan told : "Being an actor I have always thought everything in larger-than-life perspective. Knight Riders' matches will also be no exception. Being a little tongue-in-cheek, at Eden Gardens, we will exhibit two helmets - an 18-carat gold-plated and a diamond studded one respectively to show the other teams that we are the declared winners. The matches are just child's play for us.

"I believe it's my duty to entertain people whether it's in films or in the Indian Premier League (IPL) matches. Though I am not going to dance at the gallery, I will be present at Edens."

According to him, the match will surely be a star-studded affair.

"Rani (Mukerji), Bipasha (Basu) and Kareena (Kapoor) have verbally confirmed their presence. With Kareena nowadays we get a Saif Ali Khan for free. So Saif can also be expected. I personally will try to convince John (Abraham) and Karan (Johar) to fly down as well. I have personally invited Rahul and Priyanka Gandhi to come and cheer for us at the Edens," Shah Rukh said.

if you are interested read the full story at
http://www.latestcinema.com/news/3224 

in my opinion this IPL will be a good success but it needs some more time and the people should realize that it's not like indo pak cricket matches and these are friendly matches with fun, already teams advertising in tv promotions through music and other means, i think next year itself it will become a grand celebration, bollywood stars and south indian stars and indulging themselves in these matches in some or other ways, so it will become a good business too