Mumbai, Maharashtra, India, Wednesday, (Business Wire India) -- Rediff.com (Nasdaq: REDF), 
one of the premier worldwide online providers of news, information, communication, mobile, entertainment and shopping services, today announced a partnership with India’s television industry glossy, GR8! TV Magazine. This association will allow over 40
million mobile subscribers in India to access GR8! Bollywood and television content ranging from mobile alerts to video clips of serials on their mobile phones, through GPRS or by sending relevant SMS to 7333, Rediff.com’s short code number for distribution of such content. 

Subscribers of Orange & Hutch, Airtel, BPL, Idea, Dolphin, BSNL, Reliance Infocom and Tata Indicom across CDMA and GSM networks will be able to instantly access a range of mobile alerts of TV serials, celebrity chats, polling and star tit-bits on SMS by sending a text message with the appropriate key words to 7333, Rediff.com’s short code number for distribution of such content to mobile phones across the country. Premium services like wallpapers, screensavers, videos and much more are also available to subscribers with GPRS connections.

GR8! TV Magazine carries stories about the creators of the genre including directors, technicians, channel honchos and television stars. Considering the fact that, television has excited some of the information nerves of the new generation, the next access point that this generation has is web and mobile.

“Currently mobile subscribers access a variety of entertainment related content over SMS, GPRS, WAP and Voice. We will leverage our online expertise to provide engaging and innovative entertainment content over mobile phones,” says Ajit Balakrishnan, Chairman and CEO, Rediff.com India Limited. “This partnership, a first in the series of many such associations, will provide subscribers the opportunity to access the latest of Bollywood and television content published by GR8! through GPRS or by sending SMS to 7333, our very own short code number that allows us to distribute such content on mobile phones,” concluded Mr. Balakrishnan 

Anu Ranjan, Publisher, GR8! Publications and President, The Indian Television Academy said, "We are very excited to offer Indians the ability to customize their mobile phones with celebrities from their favorite TV shows. The new suite of GR8 mobile products that we are developing will provide innovative ways to deliver TV shows-related mobile content. As per our internal readership survey at GR8! we have seen 72% increase in the 18 to 35 years age group and 88% of them would prefer to access TV Stars on
their mobile via image downloads, SMS messages, Chat and Video. Acknowledging mobile being ubiquitous with the generation Y lifestyle we had to give them access to their favorite TV stars via Mobile."

Rediff Mobile services

Rediff.com is one of the premier portals in India to provide a host of innovative Value Added Services on its interactive SMS platform through the Rediff.com 7333 short code. Bringing fun and entertainment at your fingertips, this platform hosts’ periodic contests, games and quizzes wherein participants can win exciting prizes regularly. Various premium services such as polyphonic ring tones, sing tones, wallpaper, java games, animation, themes, video clips can be downloaded on mobile phones across the country. Other interactive services like dating, accessing email over mobile phones, cricket scores and picture messaging are also available on
the Rediff 7333 mobile platform. The platform further provides state-of-the-art search facility for train information and PNR status
along with the latest breaking news and critical information updates like board and entrance exam results. 

About Rediff.com
Rediff.com (Nasdaq REDF) is one of the premier worldwide online provider of news, information, communication, entertainment and shopping services for Indians. 

Known for being one of the first with news and providing accurate and trustworthy information, Rediff.com provides an ideal platform for Indians worldwide to connect with one another online fast. Rediff.com is committed to offering a personalized and a secure surfing and shopping environment. Rediff.com additionally offers the Indian American community one of the oldest and largest Indian weekly newspaper, India Abroad. Founded in 1996, Rediff.com is headquartered in Mumbai, India with offices in New Delhi and New York, USA. 

About GR8!

The Indian Television Academy has been proud to launch one of the world’s first and only TV glossy called GR8! The Publication will complete two dynamic years of publishing on August 26, 2005. On this occasion it plans to launch its Hindi edition to consumers in India and worldwide. The Publication over the past two years has evoked encouraging response and currently boasts of a readership of excess of 225,000 readers in India and abroad. It is a true representative of Indian television industry reflecting its glitz, glory and glimmer to the world.

Safe Harbour

Except for historical information and discussions contained herein, statements included in this release may constitute “forward-looking
statements.” These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those that may be projected by these forward looking statements. These risks and uncertainties include but are not limited to the slowdown in the US and Indian economies and in the sectors in which our clients are based, the slowdown in the internet and IT sectors world-wide, competition, success of our past and future acquisitions, attracting, recruiting and retaining highly skilled employees, technology, legal and regulatory policy, managing risks associated with customer products, the wide spread acceptance of the internet as well as other risks detailed in the reports filed by Rediff.com India Limited with the U.S. Securities and 
Exchange Commission. Rediff.com India Limited and its subsidiaries may, from time to time, make additional written and oral forward looking statements, including statements contained in the Company's filings with the Securities and Exchange Commission and our reports to shareholders. Rediff.com India Limited does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the Company.

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