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Art
of Writing
( BW) OMAS Redefines the Art of Writing
Mumbai, Maharashtra, India, Wednesday, October 03, 2007 --
INDIA, a land for indigenous art, culture & style is always on the lookout of
products that reflect singular ingenuity. Complimenting this basic fact is the
arrival of OMAS- the renowned name in classic and exquisite pens in the Indian
market. OMAS writing instruments not only reflect a terrestrial elegance but
holding the pens and writing with them gives a celestial feeling. OMAS pens are a
symbol of flair & style.
OMAS is a part of the LVMH group of companies, an all star line up of European
brands, that also includes Louis Vuitton & Tag-Heur. OMAS pens have made inroads in
pen technology. The pens are specially handcrafted, with artistic designs and a
product of a unique manufacturing process of high precision. Officina Meccanica
Armando Simoni or OMAS as it came to be known, was founded by Armando Simoni in 1925
in Balogna, a town located between Florence and Venice in northern Italy and famous
for the skill of its tradesmen. In the 1930s Armando Simoni designed the 12-sided
pen, the Arte Italiana, and also a doctor's pen with a thermometer inside the pen.
In fact, it is the genius of Armando Simoni to embrace technical challenges and
continually invent pen models of great originality, which is the base and foundation
for OMAS.
No doubt OMAS writing instruments reflect style, grace and finesse which today's
Indian upcoming business fraternity looks for. The barrel of the pen is made of
cotton resin. Each pen is the result of a myriad of delicate operations, involving
over 100 stages from the initial cutting, of the 18K gold leaf, the rolling, the
splitting to final stage of embossing. And it takes 100 days or more to make an OMAS
pen. OMAS writing instruments are covered by life time guarantee against
manufacturing defects.
The OMAS collections of writing instrument have redefined the Art of Writing. The
"ARTE ITALIANA COLLECTION" comprises of 12-sided Doric Column design pens. The
perfect geometry of the pens, as cleanly cut as a diamond, provides a precise grip -
enhancing the facility for writing. Made from celluloid, the Arte Italiana is a
combination of craftsmanship and elegance. It is available in 18K gold and rhodium
finishes. The Arte Italiana collection comprises of ballpoints, fountain pens with
gold / rhodium finish and 18K gold nib which making it a gem to write with.
And yet another emblem of OMAS design and style is the "360 COLLECTION". In features
an elegant triangular section designed by the Architect Stefano Bini. It is an
example of modern technology, based on aerodynamic principles, combining a perfect
grip and writing angle. The Mezzo pen in this collection (the "360 Mezzo") is an
interchangeable ballpoiont and rollerball - designed to take a ballpoint or a
rollerball refill. The 360 Mezzo is available in attractive colours of Iceberg, Ruby
Red, Black and Cardinal Purple.
And then there is the newly introduced "EMOTICA", a designer pen from OMAS-LVMH. It
has a dynamic clip, which can be opened to serve as a pen stand. The pen can stand
on the clip, both vertically or lie horizontally. The titanium nib and soft and
elegant touch gives an elastic impact on writing. The Emotica is available as a
fountain pen, ballpen, rollerball or as a pencil and represents as the OMAS-LVMH
personality in its avant-garde connotation. The Emotica fountain won the
prestigious 'Trophee Du Stylographee 2007" award for Design & Artistic Creation.
Each collection of OMAS-LVMH is a masterpiece of excellence of design and style.
Rightly so the price ranges upwards of Rs.10,000 to Rs.25,000, reasonable for any
business and professional fraternity.
The skilled hand crafting, precision in manufacturing, and the innovative designs
and styles make OMAS writing instrument a jewel to write with and possessed the OMAS
pen in India is a symbol of exclusivity. Why should writing be any different? Hence
OMAS pens come as a perfect match to go with every kind of Indian fashion, business,
art and commercial trend. The creations of OMAS are a gem to write and possessing an
OMAS for Indians as an emblem of class and style for those who pen in their words in
an inimitable style.
In India OMAS is distributed and marketed by LIVTEK INDIA PVT LTD, the sole
licensees of select international luxury and lifestyle brands. To know more about
OMAS pens, visit www.omas.com or www.livtekindia.com
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